Growing your car dealership requires you to use all the tools at your disposal-and that includes digital advertising with Facebook. Dealerships overlook the Facebook Ads network at their own peril: It happens to be a peerlessly robust and valuable tool that, when wielded strategically, can help you to carefully target local buyers, establish a connection with them, and ultimately convert them into customers.
But what makes Facebook Ads such a good choice for dealerships? What really makes Facebook Ads a uniquely powerful platform is the advanced, data-driven audience targeting that it provides. Drawing on actual vehicle registration information, you can choose to display ads only to buyers in your geographic market who have the intention of buying a new vehicle. What is more, you can bid on Facebook ad displays that only require payment if a potential buyer clicks on your ad. In other words, there is really no risk of wasted money or wasted clicks.
Be Strategic About Facebook Ads
To get any kind of value out of Facebook Ads, you have to know how to use it effectively—and the sheer number of options available to Facebook advertisers means that, for as valuable as it can be, it is also a little complicated.
Our new book provides you with a road map—not just strategies, but thorough how-tos and tutorials that will tell you everything you need to know about using Facebook Ads to grow your dealership.
We have structured it as a beginner’s guide, aimed specifically at auto dealership owners, managers, and marketing directors. And we’ve focused the book solely on the activities that add value to dealerships, helping you build your local visibility while also connecting with warm leads in your immediate area.
What You’ll Learn
- Develop your dealership’s very own Facebook page, optimizing it so that it looks truly professional and appealing.
- Create buyer personas, which can be invaluable to you as you seek to personalize your ad content and target them to specific buyers.
- Create your very first Facebook ad, familiarizing yourself with Facebook Ads Manager while also composing effective ad copy.
- Select the best images for use in your Facebook ads, ones that draw attention while also conforming to Facebook’s stated guidelines.
- Target your audience effectively, narrowing your ad displays so that they are only shown to local buyers who fit your desired demographics.
- Build Custom Audiences, allowing you to show your ads to people already on your email contact list, or to buyers who have visited your dealership website.
- Bid on Facebook Ads, maximizing your displays while also making effective use of your marketing budget.
- Evaluate the different types of ads that Facebook offers, choosing the ones that make the most sense for your dealership and its goals.
- Remarket, keeping in touch with buyers who have already seen your ads or visited your dealership website.
- Optimize and troubleshoot your Facebook Ads campaign, ensuring that it it strategically flawless.
- Employ the best principles of content marketing, educating and nurturing the leads you win through your dealership’s Facebook activity.
Become a Facebook Ads Master Today
To get good at Facebook Ads, you’ll need to learn your way around the platform—and that requires an experienced guide. This book was written by digital marketing experts who have devoted their careers to helping car dealerships prosper.
After reading it, you’ll be able to create and implement a strategy that will transform your dealership into a true powerhouse, drawing new customers from Facebook and developing major local visibility.