EMAIL MARKETING’S POWER IS MATCHED ONLY BY HOW INCREDIBLY MISUNDERSTOOD IT IS.
Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.
THE BOOK COVERS THE FOLLOWING
Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production Some of the most common methods used include: email, email login, outlook mail, Microsoft outlook, webmail, my emails, mail, owa, mail online.
OTHER BOOKS THAT TALK ABOUT THE SAME INCLUDE
Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success Kindle Edition by Chad S. White (Author) Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Internet Business Series) Kindle Edition by Matthew Paulson (Author), Elisa Doucette (Editor), John McIntyre (Foreword) Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing Kindle Edition by Ian Brodie (Author) Email Marketing Techniques: Email Marketing Beginner’s Guide and Strategies (Making Money Online) Kindle Edition by Paul D. Kings (Author) Email Marketing: Email Marketing Beginners Guide, Email Marketing Strategies, Email Marketing Tips & Tricks Kindle Edition by Eric J Scott (Author) Email Marketing Blueprint – The Ultimate Guide to Building an Email List Asset Kindle Edition by Steve Scott (Author) Email Marketing Mastery: The Step-By-Step System for Building an Email List of Raving Fans Who Buy From You and Share Your Message Kindle Edition by Tom Corson-Knowles (Author) How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More OftenKindle Edition by Ray Edwards (Author)